What is your current passion?
What has it done for you and what do you think it can do for others?
What gives you identity and meaning in the world today?
If you do work that’s fun, what will you be doing and why?
Paul is a catalyst for helping groups develop new ideas and create meaningful change.
An early background in music-making and theater production helped develop his passion for creating extraordinary experiences for groups and audiences. Early career projects focused that passion through reinventing companies by developing a customer-focused culture.
At The Washington Opera in 1985, Paul helped develop one of the first integrated sales and fundraising strategies for a performing arts organization. This new thinking, alongside a consistent product aligned to customer expectations, led to extraordinary income growth — subscription sales increasing from 70% to 100% of capacity over a five-year period.
In the early ’90s, his customer-centered strategies for pricing and packaging at the Baltimore Symphony increased participation from long-term customers at a time when other orchestras were down-sizing subscription series offers.
With Kennedy Center's Education Department, he helped create new standards for developing student study guides for music, dance and theater performances now used by performing arts companies nationwide to nurture on-going relationships with young attendees.
Since moving to California in 1995, his work has increasingly focused on positive, sustainable change initiatives needed for designing brand strategies and developing customer-focused cultures. Paul is a 2005 graduate of Seattle’s prestigious Organization Systems Renewal (OSR) master's program.

first leadership position: directing a neighborhood production of My Fair Lady in 1960 (age 10)
first entrepreneurial venture: conducting 96-voice chorus at the University of Texas, 1970
first large-scale change collaboration: combining fundraising, marketing and public relations departments and customer services at The Washington Opera, 1981
magazines, newsletters and programs published: 1,236
brand strategy reinventions: 31
CRM systems launched: 4
consulting practice: since 1993
member: AIGA, Graphic Artists Guild, Future Search Network, OD Network
download Paul’s resume
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