unison - become one with your customer
designing relationships

Internet

files for downloading

pdfHow do we increase community engagement? Ask your customer. — download the reading packet for our internet strategies workshop, 365KB, pdf document. Downloading help
Readings include:
> What business are you in?
> The Laws of Simplicity
> Clutter
> Web strategies for non-profits: How to survive,
even thrive, in a tough economy
> 15 Small Business Web Site Mistakes
> 12 Consumer Values to Drive Technology-related
Product and Service Innovations

What business are you in? — word document, 250KB. This questionnaire helps design your business based on meeting the customer's outcome. “People don't want a quarter-inch drill — they want a quarter-inch hole." —Ted Levitt

Web site scorecard — word document, 120KB. This survey helps determine if your Web site is meeting some of the standard usability needs of your customers.

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Books :: Blogging

Corporate Blogging BookThe Corporate Blogging Book
by Debbie Weil

A clear-eyed look at blogging as a marketing communications strategy — what works, what doesn't and why creating and maintaining a good blog is worth the effort.

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Links :: Blog examples

Theater: A Chorus Line — now playing on Broadway

Links :: Blog providers

Typepadour preferred provider. Blogging software from Six Apart.

Typepad hacks — coding to add features to a Typepad blog

FeedBlitzour preferred provider. Gives blog readers the option to subscribe to updates via email

Feedburnerour preferred provider. Helps publicize your blog's feed.

Blogger.com — free service, owned by Google

Blogsite — blogsites that combine multiple weblogs, syndicated guest weblogs, and automatically maintained public briefing channels to create a formidable Internet presence that can be maintained easily by non-technical users.

ecto — write and manage entries for your weblog(s). You can compose entries offline and use the extra features ecto offers, such as spellcheck, creating links, attachments.

iUpload — free personal blog; enterprise solutions

Movable Type — Six Apart's licensed software

Socialtext — enterprise wiki platform; free for up to 5 users; discounts for non-profits

21Publish — communities, clubs, colleges, commercial websites or enterprises can offer blogs to their members, co-workers, students or friends.

WordPress — free service

Links :: RSS Readers

NewsGator — our preferred provider.

 

Links :: Collaboration

Basecampour preferred provider. Simple software by 37Signals to communicate and collaborate on projects.

delicious.comour preferred provider. social bookmarketing site

Google Docs and Spreadsheets — a collaborative writing tool (formerly writely.com)

iUpload — enterprise solutions

Socialtext — wiki platform; free for up to 5 users; discounts for non-profits

 

Books :: Usability

Don't Make Me ThinkDon't Make Me Think: A common sense approach to Web usability
by Steve Krug

“After more than a decade of studying actual human beings in contact with the Web, Steve Krug hands out common sense and a friendly understanding of the way we see, the way we think, and the way we read." — Roger Black

Includes a script and guidelines for in-house usability testing.

Prioritizing Web UsabilityPrioritizing Web Usability
by Jakob Nielsen and Hoa Loranger

Dr. Nielsen and his colleague, usability specialist Hoa Loranger, critique real-world sites, evaluating them for legibility, navigability, searchability, appropriate design, and other usability factors.

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