“Running meetings using Appreciative Inquiry has been unbelievable. People have been so excited and so engaged. It’s spectacular.” — Pat Wayne, Associate Director, Arts Orange County

Appreciative Inquiry

What if change brought energy, excitement and possibility to your company? Appreciative Inquiry is a process that asks “what's working around here?” It is an exploration of what gives life to human systems when they function at their best. From the best of what is and has been, the possible future — "what could be" — is created.

Because this possibility is grounded in reality, people have both the ability to repeat past successes and the energy to move toward the new future. This approach to organizational change is based on the assumption that questions and dialogue about strengths, successes, values, hopes and dreams are themselves transformational.

Appreciative Inquiry provides a way to harness the energy of the people within the company to lead the very change they need to make. Hallmarks of Appreciative Inquiry initiatives are energy, enthusiasm, collaboration and innovative ways of working that come from the system itself.

Sample brand strategy process >

Additional resources on Appreciative Inquiry >