Sample brand strategy process

Step 4. Design — co-constructing what should be

Channel rediscovered energies to build action plans supporting the new knowledge, environment and opportunities.

Define the deliverables that match your target audience needs (customer experiences and touchpoints: collateral, Web site, advertising, customer service).

Design planning and approvals. Develop branding and experience design specifications, a preliminary budget and timeline for design and launch of the new strategy.

Monitor team progress.

Customer focus groups test the design concepts.