Brand strategy and design

All Saints Church Music
Spring Concert 2006

Challenge
Choirs have infrequent special performances that need low-cost marketing in an event-saturated church environment.

Solution
Find the unifying theme in the repertoire; support the theme with a attention-getting image; find low-cost solutions for marketing and program production. All printing was produced on a digital press.

	e-mail marketing and flyer
	program and compact disc recording