Brand strategy and design

San Francisco Symphony

Challenge
The look and feel of communications were inconsistent by campaign, by different company departments running projects, and by different design firms used on projects.

Solution
Unify the company’s design based on Michael Tilson Thomas’ core values — entertain, challenge, reaffirm. Highlight individual orchestra members and their relationship to the music performed. Develop a collaboration with all design firms working with the symphony.

corporate re-branding; 2001–2002 campaign planning; renewal mailings; new sales direct mail

photography by R.J. Muna
campaign design collaboration with Chen Design